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Our Methodology

Our methodology could be described as a scientific process that has been optimized by real world experiences. A full scientific study/investigation is often a financial and resource burden that many budget-minded organizations are unable to fully support. Our team has mastered navigating these waters and can provide results that meet anyone’s budget constraints.

Using both internal and external sources to validate the data for each project and never relying on one parameter frameworks, we mitigate the risk of biased analysis.

01

Primary Source Research

Using existing studies and public domain information, this is always the starting point for projects to limit the time and cost.

02

Secondary Source Research

This is where our team gets creative to extrapolate and/or conclude data that can be used to create or check primary source research.

03

Generated Source Research

The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.

Why Adida?


>95%
Customer Retention

1000+
Team Training Hours per Year

All-In-1
Business Toolbox

100%
Scalable Outsourcing/Workflows

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